INDUSTRY: University, Student Engagement
LOCATION: Knoxville, TN
DELIVERABLES: Brand Identity, Graphic Design, Public Relations, Marketing
Strategy, Social Media Management, Content Creation
In fall 2016, The University of Tennessee's Homecoming committee enacted the first ever Rocky Top Royalty competition to exemplify the 'Volunteer Spirit' through Court members’ scholastic and extracurricular achievement at the university. I had the distinguished honor of being one of the 10 students selected (out of 28,000+) to be a member of the 2016 Homecoming Court.
As a court member, I was tasked with executing a social and digital campaign to promote my 2016 Homecoming platform to members of the UT student body.
In addition, the campaign could not utilize any promotional elements characteristic of a general Homecoming campaign (i.e. pins, cookies, etc.).