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Hoof & Hound
rescue
INDUSTRY: Animal Rescue, Nonprofit
LOCATION: Memphis, TN
DELIVERABLES: Brand Identity, Graphic Design, Public Relations, Messaging
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As a participant within the 2019 GiveCamp Memphis/Design for Good, Hoof & Hound Rescue was provided a team of designers, developers and web strategists to assist the nonprofit in finding solutions to their branding problems.
My responsibility was to create a new, professional brand identity and redesign the current brand messaging for the nonprofit as they prepared for their summer programming and events.
Logo Refresh
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When reimagining the logo, we wanted to add an element not found in any animal rescue design, while remaining true to the brand. I wanted the new logo to clearly illustrate the nonprofit's target audience/animal focus and the use of negative space within the design contrasted the two animals perfectly. Lastly, we created a new, more natural color scheme for the H&H brand identity.
OLD LOGO DESIGN:
NEW LOGO DESIGN:
SKETCHES:
Building Brand Identity + Recognition
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Each brand color was derived from the aspects of animal care and nature to better correlate with the brand's purpose.
PRIMARY & SECONDARY LOGO VARIATIONS:
Social Media Inclusion
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