Hoof & Hound
INDUSTRY: Animal Rescue, Nonprofit
LOCATION: Memphis, TN
DELIVERABLES: Brand Identity, Graphic Design, Public Relations, Messaging
As a participant within the 2019 GiveCamp Memphis/Design for Good, Hoof & Hound Rescue was provided a team of designers, developers and web strategists to assist the nonprofit in finding solutions to their branding problems.
My responsibility was to create a new, professional brand identity and redesign the current brand messaging for the nonprofit as they prepared for their summer programming and events.
When reimagining the logo, we wanted to add an element not found in any animal rescue design, while remaining true to the brand. I wanted the new logo to clearly illustrate the nonprofit's target audience/animal focus and the use of negative space within the design contrasted the two animals perfectly. Lastly, we created a new, more natural color scheme for the H&H brand identity.
OLD LOGO DESIGN:
NEW LOGO DESIGN:
Building Brand Identity + Recognition
Each brand color was derived from the aspects of animal care and nature to better correlate with the brand's purpose.
PRIMARY & SECONDARY LOGO VARIATIONS:
Social Media Inclusion