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gifts of love, incorporated
Out of concern for the less-fortunate individuals and families of the surrounding communities, A-One Staffing’s CEO created a non-profit, 501(c)(3) organization, humbly known as Gifts of Love, Inc.
INDUSTRY: Nonprofit, Community Engagement
LOCATION: Memphis, TN
DELIVERABLES: Brand Identity, Graphic Design, Public Relations, Marketing
Strategy, Social Media Management, Content Creation
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I was commissioned to execute a fall cause marketing campaign to promote the organization and to shed light on the severity economic hardship, and need for essential items within the metro community area.
Traditional
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I designed a series of posters, box decals, and additional print materials to support the program and assist in the social promotion.
Donation Drive Component
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I contacted over 30 community partners (including our local Starbucks locations) to request their help in serving as donation drop-off locations.
CAMPAIGN INSIGHTS:
• 2019: The donation drive ran from October 24, 2019 until November 26, 2019 and resulted in a 42% increase in donations received from community members in comparison to previous 2018 campaign year.
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